New Wash is everything shampoo wishes it was: a blend of naturally derived ingredients that nurtures as it cleans, eliminating conditioner, detangler and masks from your routine. It’s not a shampoo. It’s a cleansing cream. And your healthiest hair starts here.

Cleanse, deeply condition and nourish dry hair while balancing your scalp’s natural oils, all in one simple step. New Wash Rich’s detergent-free formula doubles up on moisture to restore softness, preserve color and avoid damage caused by traditional shampoos.